Amazing, the English language, isn’t it? I gave a class yesterday to a local Coldwell Banker office and as usual, had a great time. I love teaching and offering agents, not only information, but some helpful motivational ideas that may help.
Writing is not something most people or REALTORS like to do, that’s for sure. BUT – in order to move up the search engines (at least this is one free way) you really need to have some custom content on your site.
I’ve seen countless agent sites that have the EXACT same homepage text from those template companies. So, just to throw out a few ideas for anyone struggling to find content ideas here are a few that I presented yesterday:
For the homepage – Most people are here to search for homes, but in order to get them there from the search engines, try to incorporate some text into that page about your local market, where you services are offered, any niches that you serve and of course, real estate keywords. NOW – that’s just a couple of paragraphs of filler, in my opinion.
What I would suggest is to jot down how you can BETTER serve your prospect than your competitors or perhaps show your marketing plan and how that has worked over the years. A great thing to have up there are testimonials, and if you are WAY ahead of the curve, put up video testimonials. (I’m just starting on this myself)
Ideas for your internal pages might be:
Golf Course Reviews
Worthwhile Coupons or links to hard to find deals
Recipes have been done to death, but if you have a rockin’ recipe for Raspberry Red Pepper Roast – nothing wrong with that
The best service companies you’ve worked with
Local government links
Utility links or numbers
Info on Subdivisions
New Developments (those are not so easy to find anymore because of the dip in the market)
Tax rates for cities
Awesome Beaches in the Area
Upcoming concerts or city events
Write about one town and then another
I mean, there are a million things that you could put on your site but I think it’s always best to stick to what you like or love to do. Make it relevant, topical and representative geographically to your market. If you a horse lover, bring that out, if you dig surfing, let it rip. Just be yourself and I’ve found that works for us.
Just remember, the only way to finish a job, is to start it. And you can’t write 50 pages unless you can write the first one. If you can spend 4 hours a YEAR on your website, you’d be doing more than most of your competition in real estate. This is unfortunately, very true.
More coming soon!