Content Ideas for Realtors

If you don’t know what IDX is, don’t fret – it’s the Internet Data Exchange otherwise known as your MLS feed.  For years many agents would simply use a link to their broker site so their prospects could search for homes.  Another solution was to “Frame” the page inside your website to make it look like you had your own search feature.  If you didn’t know – there are actually a couple of free solutions for the IDX. 

We have been using and have become quite comfortable with the solution provided by Realty Soft.  Their IDX has the following features at no cost- displayed in the left column and the pay IDX is on the right:

	FREE
General Features
Display MLS Listings on Your Website
Showcase Your Listings
Showcase Your Office Listings
Client Friendly Interface
Automatic Listing Updates
Easily Integrates With Other Websites and blogs
Complies with All MLS / IDX Regulations
Customize Your Own Listings
Customizable Look & Feel
Create Custom Search Result Pages By Price, Keyword or Any other Criteria
Listing Comparison
Search Multiple MLSs Using one Interface
Search Features
Search By City, Zip, Map, School, Proximity, Neighbourhood, Address and MLS Number
Advanced Listing Search Capabilities
Keyword Search
Mapping Features
Advanced Search By Map Functionality
School & Points of Interest Data
Street View, Hybrid View and Train View of each Property
Refine Results Right on The Map
Property Details Features
Detailed Listing Information
Street, Hybrid and Train View Maps
Nearby School Data Integration Right From Education.com
Points of Interest Data
Community Information & Demographics
Comparables and Recently Sold Listings
Estimate Property Value by Zillow, CyberHomes and Eppraisal.com
Sales Trends
Virtual Tour Integration
Display Open House Data
Lead Capture Features
Receive Leads Via Email
Enable or Disable Forced Registration
Lead Capture Contact Forms
Schedule a Showing Feature
Visitors Can Sign Up for Email Alerts
Share Listings with Family & Friends through Social Networking Sites
Lead Management Features
Manage Leads Using RealtySoft CRM
Manage New Leads and Contacts
Manage Emails, Documents, Tasks, Notes for Each Lead and Contact
Access To Your Clients Login / Registration Area
Client Area Features
Interactive Client Login / Registration Area
Customizable Mortgage Settings
Save Favorite Properties
Leave Notes for Each Property
Communicate with Your Clients
Save Favorite Searches
Upload Files & Documents
SEO Features
Framed IDX (IDX resides on idx.realtysoft.com domain name)
SEO Friendly IDX (IDX resides on search.YourDomain.com or any other subdomain you like)

Without a doubt, this is the single most sought after component of a REALTOR’s website.  If you have any questions about IDX or VOW’s, or anything about your Real Estate or Real Estate related website, please let us know.