Domain Names

Domain names are the first step in creating your online presence. Your name should be shorter than longer and easily spelled as well as memorable. Try to avoid hyphens if possible and .com names are the most recognizable and are recommended.

One point about domain names. This is not how people are going to find you on the WEB if they do not know you. Your site will be coded (meta tags) to attract leads based on your real estate prospects conducting searches through Google, Yahoo or the other search engines.

For example, if I wanted to look at homes in Chicago, I'll do a search for "Chicago Homes" or "Homes in Chicago" and then the list of Websites comes up and I can browse through the sites. If I was looking for a Realtor® in Chicago, I would type in Chicago Realtors® and go from there. So, it is ok to use something like www.yourname.com if that is how you market and brand yourself.

Agynt.com is a great tool to get you started with a name for your Website. Just enter in a search and you'll typically get about 50 choices of available domain names. It's great for brainstorming if you are uncertain of your Real Estate domain name.

When you work with us, we'll even do the searching for you and send you the list of what we think are the best names for your Website.

Content

Content is king on the WEB. When you work with one of template companies, you'll get a Website that is set-up like every other site that they sell. Most of the written content is the same and this is fine as long as you go back and change that written content and then continually add to your site. If you do not go back and change that content though, that will actually decrease your site ranking as most search engines penalize sites with all repurposed content. We have staff on board that can write for you and ensure that your site is constantly moving up the search engines.

Branding

This is one of the most tossed around words of the new millennium. But branding is very important and starts with your business card. If you have a Website, you also have an email that matches that domain. Your business card should always have your Website listed on there and your email should reflect either the broker's Website (paul@remax.com) or your site (paul@theagenthouse.com) but you should avoid using something like ilovehorses@aol.com or superstar@yahoo.com because your prospects might wonder why you are using a personal email when you have a business Website. These little things can cost you business.

Collecting Emails

One of the most important things you can do to increase your market share is to communicate with your audience on a consistent basis. Research shows that it is critical to "touch" your target market a minimum of 16 times a year.

Your Sphere

Collecting addresses is not as difficult as it is putting those to good use. Sending out a monthly market update or newsletter that people want to read is a great way to brand yourself. This also allows your audience to pass (viral marketing) your info to people in their sphere.

 

Home | Our Philosophy | Examples | Pricing | Tips and Help | Links |

The Agent House Inc.
195 E. Stearns Rd.
Bartlett, IL 60103
847-477-8005
Email